AUTHENTICITY

Original. Authentic. The one and only.

There’s a reason it’s used as a marketing scheme.

We all crave authenticity.

It's why getting lost in the beauty of nature and having genuine conversations are cherished.

We all crave those things that allow us to breathe.
Most of the time we don’t even realize we're holding our breath.

True to oneself.
No extra ingredients or artificial personalities.
The pure form of who you are, authentic.

That’s all it is, what everyone craves.. and yet ironically we the chase the complete opposite.

Filtered facades, and material cover ups.

Defined by what we’re supposed to look like, who we’re supposed to stand by and what’s “picture perfect”

Simple, Honest, Untainted and Imperfect.

It could be the easiest thing to come by, but it’s the hardest thing to find.

Authenticity, we all crave it, but the only way we’ll find it is if we stop waiting for someone else to be authentic first.

Start here, start with yourself.

BE AUTHENTIC

Then at least you'll know where it can be found.